Is this a fit for our brand?
We work with peptide brands that sell directly to customers and can fulfill orders reliably. On the discovery call, we look at your margins, product and goals together to see whether the commission, retainer and any extras make sense for your business. Good products and a dependable customer experience give the creators a strong foundation to build repeat sales.
What does it cost?
The Gold Standard is $4,500 for a 24-person roster. El Jefe is $12,800 for 72 people. These are retainers in USD, billed per 4-week cycle, with 13 cycles in a year.
Both add 35% commission on product sales credited to the roster, including the first order and every reorder for life. Shipping and processing fees are outside the commission. On $100 of product sales, you keep $65 before your own costs, the retainer and any extras. The optional bonus program adds a flat 2.75%. Store credit and extra seats are priced separately.
Is there a minimum commitment, and when are payments due?
There is no minimum commitment. You can stop at the end of any 4-week cycle. We ask that you give the channel 3 cycles so recruiting, training and the first reorders have time to develop. That is a recommendation, not a requirement.
Your kickoff payment covers the first 4 paid weeks. Your first setup call and recruiting start within 48 hours, and we include 7 days of onboarding and ramp-up before those paid weeks begin. Your next payment is due on day 35 after the kickoff payment, then every 28 days. One 4-week cycle is one billing month.
We tried creators before. What is different here?
We build an ongoing sales team around your brand. We recruit people suited to the work, train them on your product and give them regular support from leaders who also sell. The aim is to help promising creators grow their audience and income with you over time.
The Gold Standard starts with 24 people working in small teams, so the channel has a wider base than a handful of partnerships. Creators earn on the customers they bring in and every reorder for life, giving them a reason to keep developing those relationships. Your customer data and order history stay with your business as the roster grows or changes.
What happens in boot camp?
Every creator trains before they start selling. Boot camp runs for 1 to 2 weeks and begins during the 7-day onboarding week we cover. It introduces your product, who it is for, your approved offers, what can and cannot be said, the tools, and how sales and reorders are credited.
Coaching continues after boot camp. Each pod has a leader who also sells, team leaders train assistant team leaders, and every creator has a buddy. That gives people ongoing help with questions, content and the day-to-day work of selling for your brand.
How are sales credited and paid out?
Each customer stays credited to the first creator whose code they use. That creator earns commission on the first order and every reorder for life. A weekly statement brings the credited sales and amounts due into one place, so we all work from the same numbers.
You normally pay creators, leaders and VML directly from that statement. If you prefer, you can send one payment and we can handle distribution once it arrives. Nothing is paid out before it is paid in. Refunds are netted against the next weekly payment. Optional extras and bonuses settle at the end of each 4-week cycle.
Who owns the roster, and what work stays on our side?
Your business owns the store, social accounts, customer data, order history and the roster we build for you. We handle recruiting, training, roster management, brand content and the weekly payout statements.
Your team supplies the product, fulfills orders, approves the offers and funds the weekly commissions. We also need read-only access to your orders so we can credit sales accurately and give everyone the same view of what is owed. You work directly with Mike throughout, with a clear division of work and someone to turn to when you need help.
What happens if a creator does not sell?
We support creators who are putting in the work, with coaching from their leaders and buddy. The sales minimum is $500 in the first 4-week cycle while training runs, then $1,000 per 4-week cycle from the second. We recruit with that level in mind and help people work toward it.
If a creator stays below the minimum for 2 or 3 consecutive cycles, we replace them and help someone new get started. Commission is only due on credited product sales, so an empty seat generates no commission charge. The retainer continues to cover recruiting and running the roster.
What do customers hear, and what offer do they get?
Creators explain your product, who it is for and what supports its quality. We lean on the information, quality and organic side of selling and stay compliant where it applies: creators are trained on what can and cannot be said, every offer runs with your approval, and informative content is the only kind we make.
The customer offer is tailored to your product and margins. Our usual recommendation is one first-order incentive, such as free shipping, alongside a 5% lifetime discount. That gives customers a reason to try your brand and return, while reorders continue to earn commission for the creator who introduced them.
What happens on the discovery call?
We spend 30 or 60 minutes getting to know your product, fulfillment, margins and goals. Together, we work through the costs and whether a creator sales channel makes sense for your brand. There is no purchase to make on this call. If we both want to move forward, the next step is a kickoff call.